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Agriculture · Saudi Arabia
AQABAA Farmer Data and Advisory Platform
A five-month build that gave programme leaders real-time field data and sent advice to farmers by SMS and WhatsApp.
The challenge
Programme leaders had little real-time visibility of field conditions. Advice reached farmers slowly and unevenly, and risks such as pests or water stress were spotted late.
Five months, design to handover
- Month 1Alignment, onboarding and architecture design.
- Month 2Field app MVP, farmer registry and dashboard interface.
- Month 3Full dashboard and advisory engine integration.
- Month 4Pilot launch, staff training, farmer onboarding.
- Month 5Full rollout, weekly advisories, reporting and handover.
What PLX built
- Offline-first field data collection app
- Farmer registry
- Insights dashboard for leadership
- Advisory automation engine
- SMS and WhatsApp messaging layer
Technology: Spring Boot, React, Flutter (offline-first), PostgreSQL/PostGIS, Twilio and Firebase, AWS
Result
Programme leaders see field conditions as they are reported, and farmers receive advice on channels they already use.
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